Good design is hard to describe, but people know it when they feel it. When it’s done well, it becomes a strategic differentiator and captivating brand builder.

My design training from the years I spent becoming an Architect taught me that good design is really about people and insights. Ironically, when I built on those skills and earned my MBA, I learned the same lesson; that good business is also about people and insights.

Building a sustainably profitable and compelling brand starts with building a strong culture around your people, systems, and processes. The ability to orchestrate these resources enables business leaders to focus on core competencies and increase value to customers.

Balancing a portfolio of brand-driven real estate from deal negotiations through design and construction is a complex challenge that brightens user experience and improves business performance. I love the challenge, I love the opportunity for Servant Leadership, and I love the opportunity to learn.

My strength is in my ability to align strategy to vision, and empower our teams to execute their best and brightest solutions for exponential value.

Call or Text me at: (404) 861-9614

Email me at: bsmith@luminary.work